What to post? image

What to post?

If you’re struggling for post ideas, you’ve come to the right place. Not only will this guide provide you with some new post ideas, but it’ll also give you some ideas on what to do between posts. Both business and personal Instagrammers struggle with coming up with new post ideas. That means your content and your strategies should consistently improve, and you should always strive to learn more about how you can optimize your content.

Luckily, there are some things you can do to hone your social media skills between posts.

  1. Schedule some posts ahead of time. You should always have a couple scheduled, just in case.
  2. Create a running list of post ideas. Every Instagrammer should have a list of post ideas tucked away for a rainy day. Save it in an easily accessible place, like a cloud storage service, so you can find it again when you need it or when you think of new ideas.
  3. Learn some tricks of the photography trade. If you find yourself struggling to come up with new post ideas, you might want to consider enhancing your photography skills for future content.
  4. Make a content strategy and vision. These are imperative for professional accounts, but they can benefit personal accounts as well. What do you want your content to say about you as a brand or as a person? What makes your account unique? From there, you can build a posting strategy, and you might come up with some new ideas in the process.

 

Ideas for What to Post

  1. Let your teammates “take over” your account. If you’re a business owner, consider letting one of your employees “take over” your Instagram for the day or week. They might have some posting ideas you haven’t thought of, and it’ll give your followers a chance to connect with the brilliant people who work for you.
  2. Repost relevant content from your followers.
  3. Recycle old content. This should be done sparingly and wisely. Choose some of your best content and repost it. Consider doing this on Thursdays, and adding a #tbt hashtag so it reaches more people.
  4. Share a recipe. Almost everyone knows a recipe for a delicious dish.
  5. Go behind the scenes. Post photos or videos of your workspace or your employees hard at work.

Even famous Instagrammers sometimes fall victim to poster’s block. Thankfully, there are some creative ways to repost old content and generate new content without much effort. We’ve listed just a few of them here.

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